Eastern Luzon Motors, Inc.

Eastern Luzon Motors and Trading Corporation is a proud member of the Asialink Group of Companies. In the late 1990s, a group of enterprising executives belonging to various industries saw the opportunity to venture in the booming consumer financing business. Combining their strengths, Mr. Robert B. Jordan handled credit; Mr. Ruben Y. Lugtu Jr. labored on the financials while the late Mr. Wilfredo T. Anastacio took care of the human resources and operations. With the good demand and sound credit, the company, which they formed, Asialink Finance Corporation was off to a good start. Established in June of 1997, Asialink Finance Corporation is now the leading and fastest growing finance company in the Philippines. The company has an authorized capital stock of Php 1 Billion of which Php 700 Million is paid-up capital. The company was initially engaged in the booming business of Appliance Group Financing (AGP), however, due to the Asian Financial Crisis which badly affected companies in the market, Mr. Robert B. Jordan, now the CEO, redirected the company to focus on the promising business of giving short-term loans to businessmen, doctors and professionals in the year 2000. Today, Asialink Finance Corporation offers a wide range of short-term loan products that cater to the financial needs of businesses and individuals, such as Doctor’s Loan, Appliance Loan, Educational Loan, Allottee Loan, Salary Loan, Beneficiary Loan, Motorcycle Loan, Truck Loan, Car Loan, Real Estate Loan and Medical Assistance Loan. What started as a small lending boutique became one of the most promising conglomerates in the country. Asialink Finance Corporation is continually expanding. It now has 93 branches (51 north, 25 south and GD 17) established throughout the archipelago.